#Optimize images for seo how to

The last step in adding structured data markup may require development expertise, but all the steps leading up to that are easy for anyone to execute.Д«efore we get started, note that the first step in the image optimization process occurs before uploading any images to the site.

#Optimize images for seo how to

The process on how to optimize images for product SEO is relatively straightforward and can be distilled into four simple steps. Using Google predictive search (as shown in the figure above) can be a good starting place, but itвЂ™s also useful to have more precise keyword data. For example, consider the product keyword surrounding вЂњRoland synthesizer.вЂќ What model is it? Does it come in any certain colors, styles, or features? Is it vintage, discontinued, on sale, or on clearance?ДЄsking these questions can help you define and pinpoint the best keyword phrase (or вЂњlong-tailвЂќ) to optimize your product images. In essence, it is best to be as specific as possible when doing keyword optimization and include particular details about the product or image itself. Not only can leveraging tangible search data and long-tail insights be very insightful, but uncovering this information can offer a competitive edge. While the target keyword for a given product image may seem obvious, itвЂ™s important to go deeper than whatвЂ™s on the surface. Uncovering Keyword Data and Long-Tail Insights We will soon find out what changes are happening and how it will impact SEO in the upcoming months. Mueller didnвЂ™t go into great detail about the upcoming changes expected with Google Images, he alluded to a much richer user experience compared to the current platform. The change in searcher behavior will have SEOs and webmasters thinking differently about how they optimize for image search.вЂќ Searchers may start using image search to accomplish tasks, complete goals, buy online, learn something new and more. During a Google NYC meeting last January, John MuellerВ brought up changes planned for image search, encouraging webmasters and SEOs toВ вЂњthink about searchers using image search in a different way. Image search is expected to be a hot topic this year in the SEO community. ItвЂ™s also a good habit to get into before uploading inventory to your merchant account forВ Google Shopping. ItвЂ™s a win-win for any site embracing the highly-competitive nature ofВ ecommerce SEO. Not only can optimized images appear in Google Search (thereby offering a rankable, traffic-generating asset), but they can also add SEO value to the product pages in which theyвЂ™re uploaded. The techniques behind this strategy go beyond just Google Images, too, helping increase the likelihood of appearing in the organic вЂњImages forвЂќ snippet. Many users explore Google Images for the products theyвЂ™re interested in, making this platform a unique avenue to generate ready-to-buy, in-market traffic to your site. For any e-commerce business looking to compete in organic search results, optimizing images correctly is essential.